Content required for creating a website.
Sadly most websites are built without a clear plan and without considering the needs of the intended audience. This short guide shows you the right way to plan your websites content.
Websites serve as your digital storefront, they’re the first impression your potential customers get before deciding whether they want to do business with you.
It’s your digital salesperson, that’s working for (or against) you 24/7, 365.
And just like your brick and mortar storefront people often decide whether they do or don’t do business on this impression combined with any other interactions they’ve had with you and your business.
In this guide I’ll show you the 4 key areas which you must have content to support in order to have a successful website
Support Business Goals
The primary purpose of a website is to support your business in reaching its goals. Whether that be to gain new customers, provide existing customers support information.
Secondary goals may include providing information to your team, partners and the media.
Establish & Build Trust
People do business with organisations that they trust, simple. So for you to gain their trust your website must reflect that you’re trustworthy.
This can be done through the information you provide and through 3rd party proof. (testimonials, case studies, reviews, brand logos of companies you’ve worked with or media outlets that have featured you, certifications from industry bodies)
Provide Information Required for Buying Decisions
This is usually displayed via your products or services page. People need to know what they’re actually buying before they make a decision.
Fact: 76% of consumers say the most important factor in a website’s design is “the website makes it easy for me to find what I want.”
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Additional opportunities to inform or educate your market can be done via the content you produce via video or written blog posts or other downloadable content provided on the site.
Create Additional Opportunities to Speak to Visitors
Not everyone that visits your site will be ready to make a buying decision, some may require additional time and contacts that will build upon that initial trust. This can be done by offering them something of value in exchange for their contact information that you can use to follow-up with additional contacts.
Or you can use a technology called remarketing to show ads to people who’ve visited your site as they browse the web.
Well my dear Watson, here’s where you go out and implement what you’ve just learned. Or better yet get me and my team to help you. Click here if that sounds like it might interest you.
Born as a serial ‘thinker’ I’ve always had a fascination for understanding how and why people do the things they do. As I’ve grown up this fascination turned into a career in film & tv, then sales and marketing. You name it I’ve probably sold it! (and have a lesson or two to share about the journey)
I’d love for you to connect with me here or on Facebook/LinkedIn.