Connect to Google Adwords: Find your Customer ID

Find your customer ID in the new Adwords experience Sign in to your AdWords account. Click the help icon  in the top right corner. Find “Customer ID” at the bottom of the menu.

Read More

The 5 Micro-Moments To Hit With Your Messaging

Google recently announced that people now need between 21 to 24 touches before they are ready to buy. It used to be 9! For someone running a business this means that in order to command attention and position your product/service as the leading choice during their selection process you’ll need to create content that that…

Read More

How to check one GSuite account from another

Google may block sign-in attempts from some apps or devices that do not use modern security standards. Since these apps and devices are easier to break into, blocking them helps keep your account safe. To disable this security feature: Sign in to Gmail Click here to access Less Secure App Access in My Account. Next to “Allow…

Read More

Here’s what you need to know about Google ADs

Setup Conversion Tracking Before you do anything make sure tracking is set up!! Ecommerce ensure dynamic values are being captured and sent back to Google Ads Leads set up tracking on the thank you page Phone call tracking (Both for website and direct from Ads) Account Settings Make sure you’ve set the account to send…

Read More

How to start your podcast

Podcasting is a powerful tool when it comes to growing your influence, reach and inbound sales. Like any form of content it should be seen as a long term play as part of your content marketing strategy. In this guide I’ll be outlining the basic steps you’ll need to take to start your own podcast.…

Read More

Guide for Setting up Google Ads Conversion Tracking On Shopify

Add the code below to Shopify Via Settings > Checkout > Additional Scripts Replace UA with your google analytics UA code And AW with your Google Ads Conversion Code Recommended Tracking: N.b. change total_price to subtotal_price if you don’t want to include taxes in tracked value amount {% if first_time_accessed %} <!– Global site tag…

Read More

Unlocking The Transformational Power Of Web Analytics

Unlocking The Transformational Power Of Web Analytics To make more profits, discover new market segments and hone in on what is and isn’t working in your business What you’ll learn during this presentation: ✅ What is your conversion rate and why does it matter? ✅ How your analytics data can be linked directly to your…

Read More

Why you should use GSuite for your business emails

The Truth About Web Hosts and Email I’ll get right to the point: Hosting email is the bane of the web host’s existence. Providing email services on a server that is also hosting web pages introduces a lot of complexities into server administration, and, as web hosts, our focus is on the website portion of…

Read More

Google Analytics For Infusionsoft

This post is written specifically for Google Analytics and Infusionsoft users, but even if you use another provider for your email marketing and/or shopping cart software, many of the following tips still apply, so please read on. We integrate Google Analytics with Infusionsoft in our online marketing in two primary ways; analyzing our email marketing…

Read More

Experiments in Data Visualisation

The four letter word that has allowed my clients to profitably scale their already substantial advertising budgets by over 500% over the last month and still rising. 🤑 DATA! 📶 Take a page out of the amazon playbook with this strategy to grow your business at scale. They use data to keep an eye on…

Read More