TLDR: Remarketing allows you to legally stalk people who have visited your website around the web, increasing the chances of converting them into customers.
Remarketing as we know it now is far from a new concept, however it is now easier than ever to implement as part of your businesses marketing mix.
Remarketing lets you show ads to people who have visited your website or used your mobile app before. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.
How it works
Remarketing is a process in which you are able to add a piece of code to your websites or landing pages which allows advertising platforms like google ads and Facebook ads to follow your visitors around the web in which you can present them with additional content/offers.
This is useful for number of reasons,for a limited budget you’re able to give the impression of being a big brand through being at the forefront of your visitors minds it also allows you to follow them through their stages of the buying cycle increasing the opportunities for you to convert them into customers.
Variations of this process
Beyond offering ads to people who’ve recently visited your site/mobile app some advertising platforms have the ability to retarget past customers and subscribers by their email addresses or phone numbers this presents a powerful opportunity to re-establish a relationship with past customers or continue with those who’ve recently purchased a product from you.
Remarketing in Action
Say you run an eCommerce store, someone visits your site but doesn’t make a purchase. With remarketing you’re able to follow them around the web showing relevant ads. This will increase the likelihood of them coming back to your site and completing their purchase.
If you’re not already using remarketing as part of your marketing mix I’d highly recommend you start doing it soon.
Born as a serial ‘thinker’ I’ve always had a fascination for understanding how and why people do the things they do. As I’ve grown up this fascination turned into a career in film & tv, then sales and marketing. You name it I’ve probably sold it! (and have a lesson or two to share about the journey)
I’d love for you to connect with me here or on Facebook/LinkedIn.