- Choose your theme and format. e.g Are you a business podcast? And are you doing the show solo, interview format, with a co-host? There is no right or wrong answer here, just whatever suits you best.
- Get the recording equipment you’ll need. What you want here is something that gives you good quality sound. Do not let this be an obstacle! If all you have is basic start with that and upgrade later. I use a Blue Yeti microphone, other popular microphones include the ATR2100 or you can see others here
- Find somewhere to host your podcast files. Popular sites include Libsyn, SoundCloud, Amazon S3, Stitcher alternatively you could use a software like Audello which will allow you to get a bit fancy with what you can do.
- Start recording, if you’re interviewing guests I use Skype with Ecamm for Skype to record. For a solo show any recording tool should do the trick.
- Upload to your Podcast File Host, add Show Notes.
- Start marketing the content you’ve now created. Ideally you’d want it on multiple platforms and repurposed in multiple ways. Creative ideas on how to do this include, converting your audio files to video format, making infographics from quotes in that episode, creating graphics for social media, transcribing and using as a post on your website (you can use a service like Revv.com to do this). Personally I’m about to start using a tool called Repupose.io to get the most mileage out of the podcast content I create.
Born as a serial ‘thinker’ I’ve always had a fascination for understanding how and why people do the things they do. As I’ve grown up this fascination turned into a career in film & tv, then sales and marketing. You name it I’ve probably sold it! (and have a lesson or two to share about the journey)
I’d love for you to connect with me here or on Facebook/LinkedIn.