Business Mastery Marketing Mastermind Step 1 of 8 12% GeneralEmail What is your main business offering? (how do you explain what you do)*Are there other offerings? (any other services or products you provide that add value to the main offering) *Do you have a USP? (Unique Selling Proposition – a short statement that sums up what separates you from your competitors) / How are you different in the marketplace? *How are you positioned & priced in the marketplace? (Where do you see yourself in relation to your competitors in regards to your brand image and pricing?)*How is the main offering delivered? (describe the process a customer goes through from when they first contact you to delivery of your product or service.)*We typically focus on your most profitable clients when developing your marketing strategy, this makes sure your resources aren’t wasted on less beneficial clients. Who are your ideal clients? (describe some of their basic characteristics and what they buy from you.)*What is their typical spend with your company over their lifetime? (How much do they spend in their total interaction with your company?)*Who are your main competitors? (Top 3)* GoalsWhat are your goals in terms of sales and business growth? E.g. 25 new clients per month / Extra $150,000 in revenue per month/year* Do you have a timeframe to achieve these?* How important is it for you to achieve these goals in this timeframe?* How have you tried to achieve these in the past?* What has prevented you from achieving these goals in the past?* Marketing ActivityWhat Marketing activities are you currently undertaking?*What results are these generating?*What other marketing activities have you tried in the past?*Were these successful for you? Do you know why/why not?* Other QuestionsWhat Websites do you Operate?*What Social Media Platforms do you use?*What Facebook Pages/Twitter Accounts etc do you have? Please list them*