Copywriting Essentials for Lead Generation Campaigns

In this article we’ll be discussing the basics of how to structure your offer in order to get a response from your prospects (response meaning to take the action of either buying your product service or providing you with their contact information) First a few core principles of direct response With direct response advertising, you need…

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Stop… and think (this could be the best thing you do for your business in 2016)

Here’s a thought… STOP If you’re in business, stop chasing after the next method, the next productivity ‘hack’, the next gooooroooo launch. Just stop and think. Is what I’m about to do going to be beneficial for me AND my prospects/customers in the long run? I seriously fear people have lost the idea to think…

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Facebook Pixels Explained

Ok so I’ve realised some people are still getting confused about Facebook’s pixels… Thought I’d write a quick post to help explain them a bit better. Firstly there’s two types of pixels 1. Event Pixels 2. Audience Pixels Event pixels are used to track events that happen on your webpages. e.g if someone opts in…

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Facebook Custom Audiences (Retargeting)

Let me know what you thought in the comments below! 🙂

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Professional Broadcasting Setup (using facebook live)

Ok so after my stream the other day it’s no surprise that I’ve had a barrage of messages, texts and email asking how the hell I managed to do that… Rather than spending the next 6 months replying, thought it might be easier to do a post showing you all how it’s done step by…

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11 commandments of facebook compliance

One of the biggest pain points of advertisers I’ve found is making sure they stay on the good side of big blue (Facebook) and Google. This video although created specifically for facebook compliance covers many of the things ole Google wants you to do as well. It’s quite short at 3 mins, and will save…

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For a 900% Better Chance of Closing Your Leads, Do This One Thing….

How long does it take you to follow up on your online leads? 5 mins, 30mins, a few hours, days?…. Think time doesn’t matter? Let me tell you it does. Here’re a few quick facts about web leads. Want a better chance of closing those leads? Follow up straight up! Send them an automatic email…

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How to Grow Your Personal Training Business With PPC Advertising.

The playing field for personal trainers has changed significantly in the last few years… With soo many new hopefuls entering the industry. It’s become somewhat saturated. That much we all know and it’s frustrating! How do you compete with all these new P.T’s pushing their services for cents on the dollar? Truth is in order…

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How to launch a successful website

If you’re reading this, then you’re probably about to start building a website for yourself, a friend or perhaps even a client. Regardless of where you currently are, I always find it wise to revisit the following four fundamentals, to launching a successful website. But before we get into that, let’s define what a successful…

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Remarketing 101

TLDR: Remarketing allows you to legally stalk people who have visited your website around the web, increasing the chances of converting them into customers. About Remarketing Remarketing as we know it now is far from a new concept, however it is now easier than ever to implement as part of your businesses marketing mix. Remarketing lets…

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